Benefit of Analytic for Adwords Advertisers
In the past, all of us (advertisers) have been using Google Analytics to track AdWords data. However, recently Google has come up with an option through which we can import analytics data in the...
View ArticleNew Conversion Metrics
Flexible Conversion Counting – Has anything really changed? How can you associate a value to view-through conversions? AdWords has been re-inventing itself year after year with some great features....
View ArticleMeasuring Effectiveness of Impressions Through AdWords Metrics
In my last post, we talked about how the new Flexible Conversion Counting does not solve the age old problem of trusting View Through conversions and how can we account value those View Through...
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Smart Way To Exclude Placements On Smart Display Campaigns
Smart Display campaigns are a convenient solution to handling the various tasks accompanying a standard display campaign. Using 3 optimization technologies, namely Automated Bidding, Automated...
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Quick Recommendations & Tests for your already existing Facebook Ad Campaigns
If you are already doing Facebook Ads, you know results do not come easily. With over 6 million advertisers on the platform, the competition is fierce. The last thing you want is to spend a lot of...
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Questions to ask while formulating a Digital Strategy
Source: FreePik I head Digital Strategy, Analytics & Paid Media at Puretech Digital. My job offers enthusing opportunities to interact with both B2B and B2C organizations. During my interactions,...
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